The Compass

Pin & Path, Modern & Layered

The Levant isn’t a headline. It’s a layered manuscript: layers of history, identity, grief, humour, trade, and survival written over each other.

Whyz doesn’t simplify those layers into binaries. It designs a navigation system for them: pins, paths, timelines, receipts. So complexity becomes readable.

This isn’t “hot takes.” It’s a map of reality you can follow. Layered, precise, and impossible to flatten.

Color System

The Compass is about navigation through complexity. Teal and Deep Ink establish a clear system language for paths, structure, and wayfinding, while Paper prevents fatigue in longform and explainers. Cedar Light provides decisive emphasis when stakes are real, Coral acts like a location pin, Clay adds warmth and energy for highlights, Olive grounds the system, and Stone bridges the palette with a muted human tone.

Primary Colors

Teal

digital clarity accent

#044251

Primary Colors

Coral

signal accent

#AD2831

Neutral Colors

Deep Ink

primary base

#2E3135

Neutral Colors

Offwhite Paper

canvas

#EDE7D9

Secondary Colors

Cedar Light

accent / human spark

#CAC427

Secondary Colors

Saffron Earth

warm depth

#FB8B24

Secondary Colors

Fig Ink

secondary neutral

#7B4F61

Secondary Colors

Olive

grounding depth

#304421

Usage Rules

Deep Ink dominates (50–60%) as the system backbone for structure and seriousness. #2E3135

Offwhite Paper carries the reading experience (25–35%) to keep longform and explainers comfortable. #EDE7D9

Teal becomes the navigation colour (8–15%) for routes, wayfinding, and structure. #044251

Coral stays controlled (5–10%) as decisive emphasis for key points, not decoration. #AD2831

Secondaries are used like map symbols (combined under ~10–12%), each with a specific job.

Secondary roles

Cedar Light is the “pin” and key marker. Use sparingly. #CAC427

Saffron Earth is warmth and energy for highlights and calls to action in small doses. #FB8B24

Fig Ink is a soft bridge colour for cards, quoted modules, and category chips. #7B4F61

Olive is grounding depth for dividers, taxonomy chips, and low-emphasis panels. #304421

Functional UI mapping

Headlines / nav / primary text on light: Deep Ink #2E3135

Body text on dark: Offwhite Paper #EDE7D9

Links + interactive states: Teal #044251

Key markers / “you are here” / current selection: Cedar Light #CAC427

Primary CTA / key highlights: Saffron Earth #FB8B24 (small surfaces)

Warnings / sensitive context tags: Coral #AD2831 (subtle, never blocks)

Secondary surfaces / quote cards / chips: Fig Ink #7B4F61 (light touch)

Dividers / taxonomy chips / grounding panels: Olive #304421

Avoid

Using Coral as a background or large surface (it becomes aggressive fast)

Turning Cedar Light into a dominant brand colour (it should behave like a pin)

Mixing Cedar Light + Saffron Earth + Coral in the same screen without restraint (Compass must feel navigable, not loud)

Typography Direction

This direction needs typography that feels like navigation. Clear, structured, and capable of holding layered information without adding noise. The system should read like an index, a timeline, and a map all at once, while still feeling culturally rooted.

 

  • One type family, one clear system.
  • Structure is the style: weight, spacing, alignment.
  • Made to guide the eye through complexity.
  • Features are for better flow, not flair.
  • Arabic headlines: Mestika Bold
  • Arabic body and UI: Mestika Regular

Mestika is named after the resinous spice mastic, a mix of sharp edges and cursive connections. That duality is the point: it gives the typeface an edge that stands out while remaining readable. Built on Naskh foundations with a balance between Iranian and Arabic influences, Mestika stays culturally grounded but distinctly modern. Its wide set of ligatures and justification features make it especially strong for editorial layout, timelines, and structured explainers.

 

  • Headlines: concise, firm, low exclamation energy. Use weight, not noise.
  • Subheads: carry context in one to two lines and help the reader orient quickly.
  • Body: generous line height and comfortable measure for anti fatigue reading.
  • UI labels and chips: consistent casing, spacing, and rhythm to reinforce “navigation” logic.
  • Ligatures and justification features: used to improve flow and alignment, not as visual styling.
  • Mestika supports 9 weights plus a Pixels weight, and works in variable axes, allowing precise hierarchy from quiet metadata to strong headlines.
  • Currently supports Arabic based languages, with Latin support planned in future releases.
  • Mixing multiple unrelated Arabic fonts in this direction. Compass needs one system voice.
  • Condensed breaking news fonts, futuristic grotesks, or anything that reads like a tech dashboard.
  • Overusing stylistic features for flair. In Compass, features serve readability and structure.

Photography & Visual Language

This is our intimacy advantage.

Photography style

Documentary frames with environment and context

Evidence details: documents, signage, objects, hands

Image treatment rules

Graphic language

Studio / Set Design

The Evidence Room (warm edition)

Matte surfaces: wood, stone, paper textures, brushed metal

Artifacts: maps, books, documents, objects (real, curated)

One evidence surface screen max; used for proof, not vibes

Spatial rules

Avoid

Motion & On-Screen Graphics

Motion & On-Screen Graphics

On-screen rules

Avoid

Content Packaging

UI components to standardise

DO

DON’T